{"id":510,"date":"2023-01-24T10:17:54","date_gmt":"2023-01-24T08:17:54","guid":{"rendered":"https:\/\/ocvision.eu\/?page_id=510"},"modified":"2025-04-28T09:16:46","modified_gmt":"2025-04-28T07:16:46","slug":"vesture","status":"publish","type":"page","link":"https:\/\/ocvision.eu\/lv\/vesture\/","title":{"rendered":"Optikas nozares celmlau\u017ei"},"content":{"rendered":"\n<p class=\"about-text\" style=\"font-size:25px\">Ne tikai bizness, bet ar\u012b iesp\u0113ja izveidot nozari.<\/p>\n\n\n\n<p><strong>1992.gads<\/strong><\/p>\n\n\n\n<p>Uz\u0146\u0113muma v\u0113sture ir cie\u0161i saist\u012bta ar\u00a0<strong>Latvijas Universit\u0101ti (LU)<\/strong>. 1992. gada 1. septembr\u012b LU tika izveidota pirm\u0101 optometrijas studiju programma, kas tolaik bija tikai otra t\u0101da Eirop\u0101. T\u0101 k\u0101 jaunajiem studentiem nebija prakses vietu, 1992. gada decembr\u012b optikas un optometrijas m\u0101c\u012bbu sp\u0113ki un noda\u013cas studenti no Latvijas Universit\u0101tes dibin\u0101ja un gadu gait\u0101 att\u012bst\u012bja\u00a0<strong>SIA &#8220;Latvijas Universit\u0101tes Optometrijas centru&#8221; (LU OC)<\/strong>, kas kalpoja par prakses vietu studentiem un k\u013cuva par pamatu pa\u0161reiz\u0113jai OC VISION grupai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"529\" src=\"https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-1.webp\" alt=\"\" class=\"wp-image-869\" srcset=\"https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-1.webp 768w, https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-1-300x207.webp 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>1993.gads&nbsp;<\/strong><\/p>\n\n\n\n<p>Pirmaj\u0101 darb\u012bbas gad\u0101 LU OC darbinieki bija pa\u0161i \u012bpa\u0161nieki, pirmo algoto darbinieku pie\u0146\u0113ma tikai 1993. gad\u0101, t\u0101p\u0113c s\u0101kotn\u0113ji visu n\u0101c\u0101s paveikt pa\u0161iem uz\u0146\u0113muma izveidot\u0101jiem. Vitolds Grabovskis bija uz\u0146\u0113muma vad\u012bt\u0101js, J\u0101nis Dzenis, pa\u0161reiz\u0113jais OC VISION valdes priek\u0161s\u0113d\u0113t\u0101js, tolaik atbild\u0113ja par centra finans\u0113m, savuk\u0101rt paz\u012bstamais profesors Ivars L\u0101cis bija pirmais opti\u0137is, kur\u0161 kop\u0101 ar Aldi Liepi\u0146u sl\u012bp\u0113ja l\u0113cas, un P\u0113teris Cikma\u010ds atbild\u0113ja par visa veida bri\u013c\u013cu l\u0113c\u0101m, ko vi\u0146\u0161 dara joproj\u0101m. V\u0113l uz\u0146\u0113mum\u0101 bija tirdzniec\u012bbas vad\u012bt\u0101ja Inta Butlere, kas atbild\u0113ja ar\u012b par ietvaru izv\u0113li un pied\u0101v\u0101jumu, k\u0101 ar\u012b gr\u0101matvede Skaidr\u012bte \u0100bolti\u0146a.<\/p>\n\n\n\n<p>Padomju laika optika pirc\u0113jiem noz\u012bm\u0113ja iesp\u0113ju izv\u0113l\u0113ties k\u0101du no tikai 10 bri\u013c\u013cu ietvaru mode\u013ciem un vienk\u0101r\u0161\u0101m stikla l\u0113c\u0101m. Zem letes var\u0113ja dab\u016bt ar\u012b kaut ko lab\u0101ku, bet ne visi, tikai tie, kam bija tas saucamais &#8220;blats&#8221;. Tas viss ir atst\u0101jis iespaidu uz vec\u0101ko paaudzi, t\u0101 v\u0113l arvien kautr\u0113jas lietot \u0161o produktu, t\u0101 saucam\u0101 rietumu pension\u0101ra t\u0113ls asoci\u0113jas ar progres\u012bvaj\u0101m brill\u0113m kas vienm\u0113r ir uz deguna, savuk\u0101rt postpadomju pension\u0101rs ar vienk\u0101r\u0161\u0101m las\u0101mbrill\u0113m, kas dzi\u013ci pasl\u0113ptas kaut kur azot\u0113. S\u0101koties tirgus attiec\u012bb\u0101m, viss strauji main\u012bj\u0101s, defic\u012bts izzuda, bija vajadz\u012bga tikai nauda, kas ar\u012b l\u0113n\u0101m Latvijas iedz\u012bvot\u0101jiem s\u0101ka par\u0101d\u012bties. Tad, kad \u00abpiedzima\u00bb LUOC, tirgus bija sadal\u012bts starp privatiz\u0113jamo valsts optikas uz\u0146\u0113mumu un \u0101rzemju kopuz\u0146\u0113mumu Vision Express Baltija, bet tirgus izaugsme bija tik strauja, ka \u013c\u0101va LUOC l\u0113n\u0101m audz\u0113t savu tirgus da\u013cu. Jau no pa\u0161a s\u0101kuma parasto stikla l\u0113cu viet\u0101 tika rasta iesp\u0113ja pied\u0101v\u0101t ar\u012b plastik\u0101ta l\u0113cas, kas p\u0113c sav\u0101m optiskaj\u0101m \u012bpa\u0161\u012bb\u0101m un svara bija daudz lab\u0101kas, \u013coti dr\u012bz tika pied\u0101v\u0101tas ar\u012b dzidrin\u0101t\u0101s l\u0113cas. Sekojot jaun\u0101kajam optikas produktu p\u0101rdo\u0161an\u0101, LU OC ieviesa pa\u0161apkalpo\u0161an\u0101s konceptu, kur klientam bija br\u012bva pieeja ietvariem, k\u0101 ar\u012b modernas medic\u012bnisk\u0101s iek\u0101rtas redzes korekcijai un Eiropas standartiem atbilsto\u0161u redzes p\u0101rbaudes protokolu, kas sast\u0101v no vismaz 12 redzes funkciju p\u0101rbaud\u0113m. Visa nopeln\u012bt\u0101 nauda tika invest\u0113ta uz\u0146\u0113muma att\u012bst\u012bb\u0101.<\/p>\n\n\n\n<p><strong>Pirmais optikas veikals<\/strong><\/p>\n\n\n\n<p>Pirmo optikas veikalu izveidoja 1<strong>993.gad\u0101 febru\u0101r\u012b \u0136engaraga iel\u0101 8<\/strong>, kur tas ar OptiO z\u012bmolu past\u0101v joproj\u0101m. Savuk\u0101rt, n\u0101ko\u0161\u0101 gad\u0101 tika atv\u0113rtas v\u0113l divas LU OC fili\u0101les polikl\u012bnik\u0101s, tostarp ar\u012b B\u0113rnu kl\u012bnisk\u0101s universit\u0101tes slimn\u012bcas teritorij\u0101, kur \u012bpa\u0161a uzman\u012bba tika piev\u0113rsta tie\u0161i b\u0113rnu redzes korekcijai.<\/p>\n\n\n\n<p><strong>1996.gads<\/strong><\/p>\n\n\n\n<p>LU OC darboj\u0101s k\u0101 viens z\u012bmols l\u012bdz pat 1996. gadam, kad klientu aptaujas liecin\u0101ja, ka nosaukums klientiem neasoci\u0113jas ar redzes problem\u0101tiku. Tad tika nolemts izveidot\u00a0<strong>Pasaules Optikas<\/strong>\u00a0z\u012bmolu un &#8220;palikt zem t\u0101&#8221; visus veikalus. V\u0113l p\u0113c 10 gadiem da\u013ca no veikaliem tika p\u0101rveidoti par Optio z\u012bmola veikaliem, kas dom\u0101ti at\u0161\u0137ir\u012bgai m\u0113r\u0137auditorijai.\u00a0<strong>OptiO tika veidots k\u0101 pieejam\u0101ks veikalu t\u012bkls<\/strong>\u00a0gan cenas, gan atra\u0161an\u0101s vietu zi\u0146\u0101. Dom\u0101jot par klientiem, kuriem ir svar\u012bgs stils, \u012bpa\u0161s bri\u013c\u013cu dizains un reti sastopami un d\u0101rgi z\u012bmoli, 1996.gad\u0101 tika izveidots jauns salons \u2013 Lornete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"527\" src=\"https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-2.webp\" alt=\"\" class=\"wp-image-876\" srcset=\"https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-2.webp 801w, https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-2-300x197.webp 300w, https:\/\/ocvision.eu\/wp-content\/uploads\/Vesture-2-768x505.webp 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>Par \u012bpa\u0161i svar\u012bgu br\u012bdi OC VISION grupai k\u013cuva<strong>&nbsp;Vision Express licences ieg\u0101de<\/strong>. Tas bija pirmais starptautiskais z\u012bmols optikas nozar\u0113, kas Latvij\u0101 past\u0101v\u0113ja no 1991. gada. 2002. gad\u0101 rad\u0101s iesp\u0113ja ieg\u0101d\u0101ties fran\u010du \u012bpa\u0161um\u0101 eso\u0161us divus uz\u0146\u0113mumus Latvijas un Lietuvas teritorij\u0101, t\u0101d\u0113j\u0101di k\u013c\u016bstot par starptautisku uz\u0146\u0113mumu vismaz Baltijas m\u0113rog\u0101. Kop\u0101 tika ieg\u0101d\u0101ti 8 veikali Latvij\u0101 un 5 veikali Lietuv\u0101 ar ties\u012bb\u0101m izmantot Vision Express z\u012bmola licenci.<\/p>\n\n\n\n<p><strong>2017.gads<\/strong><\/p>\n\n\n\n<p>OC VISION k\u0101 uz\u0146\u0113mumu grupa tika izveidota 2017. gada nogal\u0113, l\u012bdz tam uz\u0146\u0113mums nesa SIA &#8220;Optometrijas centrs&#8221; nosaukumu (no 2010. l\u012bdz 2017. gadam) un SIA &#8220;Latvijas Universit\u0101tes Optometrijas centrs&#8221; (no 1992. l\u012bdz 2010. gadam). Grupas sast\u0101v\u0101 ietilpst ar\u012b SIA &#8220;VISION EXPRESS BALTIJA&#8221;.<\/p>\n\n\n\n<p><strong>OC VISION att\u012bst\u012bba<\/strong><\/p>\n\n\n\n<p>OC VISION grup\u0101 ietilpst pieci optikas mazumtirdzniec\u012bbas z\u012bmoli:&nbsp;<strong>Vision Express, OptiO optika, Lornete, VIZIONETTE.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u012apa\u0161i z\u012bm\u012bgs uz\u0146\u0113mumam ir bijis 2019. gads. Tas tika ievad\u012bts ar Vision Express jaun\u0101 koncepta ievie\u0161anas turpin\u0101jumu Baltij\u0101 un veiktaj\u0101m b\u016btiskaj\u0101m iestr\u0101d\u0113m Pasaules Optikas \u0137\u0113d\u0113s att\u012bst\u012bb\u0101, uzs\u0101kot t\u0101s p\u0101rveidi par VIZIONETTE. \u0160obr\u012bd Latvij\u0101 darbojas 9 VIZIONETTE koncepta veikali.&nbsp;<\/li>\n\n\n\n<li>&nbsp;Turpin\u0101s ar\u012b OptiO optikas veikalu \u0137\u0113des re\u0123ion\u0101l\u0101s pieejam\u012bbas att\u012bst\u012b\u0161ana.<\/li>\n<\/ul>\n\n\n\n<p>Uz\u0146\u0113muma sast\u0101v\u0101 ir ar\u012b optisko pre\u010du, pakalpojumu un medic\u012bnisko instrumentu vairumtirgot\u0101js Opptica, kas darbojas ne vien Baltijas l\u012bmen\u012b, bet ar\u012b Eiropas Savien\u012bb\u0101 un pasaul\u0113. K\u0101 darb\u012bbas virziens vairumtirdzniec\u012bba uz\u0146\u0113mum\u0101 bijusi visu t\u0101 darb\u012bbas laiku, lai gan savu nosaukumu un z\u012bmolu ieguva 2017. gad\u0101. Savuk\u0101rt, kontaktl\u0113cu internetveikals Dr.Lensor, kur\u0161 uzs\u0101ka darbu 2013.gad\u0101, tie\u0161i p\u0113d\u0113jos gados uzr\u0101da b\u016btisku izaugsmi un darbojas vis\u0101s Baltijas valst\u012bs.<\/p>\n\n\n\n<p>&nbsp;<em>Izlasi ar\u012b OC VISION Z\u012bmola st\u0101stu dienasbizness.lv<\/em>&nbsp;<a href=\"https:\/\/www.db.lv\/zinas\/zimola-stasts-celmlauzis-latvijas-optikas-nozare-487642\" target=\"_blank\" rel=\"noreferrer noopener\">lasi \u0161eit<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne tikai bizness, bet ar\u012b iesp\u0113ja izveidot nozari. 1992.gads Uz\u0146\u0113muma v\u0113sture ir cie\u0161i saist\u012bta ar\u00a0Latvijas Universit\u0101ti (LU). 1992. gada 1. septembr\u012b LU tika izveidota pirm\u0101 optometrijas studiju programma, kas tolaik bija tikai otra t\u0101da Eirop\u0101. T\u0101 k\u0101 jaunajiem studentiem nebija prakses vietu, 1992. gada decembr\u012b optikas un optometrijas m\u0101c\u012bbu sp\u0113ki un noda\u013cas studenti no Latvijas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-510","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/pages\/510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/comments?post=510"}],"version-history":[{"count":16,"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/pages\/510\/revisions"}],"predecessor-version":[{"id":1072,"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/pages\/510\/revisions\/1072"}],"wp:attachment":[{"href":"https:\/\/ocvision.eu\/lv\/wp-json\/wp\/v2\/media?parent=510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}