Vision, Mission & Values

Vision

To develop the optical sector of Latvia, Lithuania and Estonia in accordance with the standards of the Nordic countries:

  • vision of residents is professionally cared for regardless of their place of residence and income level;
  • vision of residents is professionally cared for regardless of their place of residence and income level;• the most advanced vision correction approaches are used;
  • residents use modern glasses and contact lenses;
  • the latest insights into the optometry science are available for everyday eye care.

Mission

  • Primary optical care takes place in optical shops that are easily available in all cities and towns
  • OC VISION shops are the leaders in the market share
  • Residents in need of vision correction widely use both contact lenses and glasses
  • Glasses are changed once every 2 years
  • Ratio of customers using daily contact lenses and progressive lenses has reached the average EU level in 2020

Values

  • Expertise based on the optometry science;
  • Loyalty towards the state;
  • Corporate social responsibility;
  • For employees: the best place for work and development

OC Vision brands

Latvija
Opptica
Lensor
Optio
Vision Express
Pasaules Optika
Vizionette
Optika Lornete
Lietuva
Opptica
Lensor
Optio
Vision Express
Igaunija
Opptica
Lensor
Eiropa
Opptica
Lensor